How Well Do You Know Your Competitors?
There are more than 24 million businesses in the United States alone, meaning that no matter what industry you do business in, there’s likely a lot of competition.
The most effective ways to learn more about your customers, industry, and competition is to do thorough market research – diligent research to help you develop pricing strategies, understand your target market, and strengthen a business.
Market research analysis is the process of collecting and examining the data to decide whether there is a viable business opportunity with a certain product or service. To get started on market research analysis, download this resource.
A market research report often includes a SWOT (Strength, Weakness, Opportunity, Threats) analysis and Porter’s Five Forces Industry Analysis. By using this resource you can describe your buyers, suppliers, competitors, future competitors, and industry substitutes in your market research report. The SWOT analysis highlights how your business can compete in the market.
A market research analysis is something that should be done quarterly during your first year of business then annually thereafter.
What’s Inside?
This guide gives you all the tools you need to complete a market research analysis and learn more about your industry and competitors.
- Market Research Guide
- SWOT Template
- Pricing Comparison Sheets
Are You Ready To Grow?
This guide is a great starting point for new businesses or those that have never performed a market research analysis and don’t know where to begin. This resource comes with all the tools you’ll need to do it properly, and if you would like more in-depth business support, the team at Pixelized Designs would love to help!