The Complete Trade Show Checklist
Trade show exhibitions are essential to generating exposure and gaining leads for B2B organizations in every industry. B2Bs thrive at trade shows, which offer targeted exposure to industry professionals and facilitate brand building, real-time feedback, and lead generation. These events enable networking, idea exchange, and insights into trends and innovations, fostering growth and informed decision-making that drive success and strengthen connections.
Use this checklist to effectively plan your next trade show and ensure a successful and engaging experience for you and everyone you connect with.
The guide will cover this in more detail, but be sure to set measurable goals ahead of time that you can track after the show/event to determine if the event was a success or not. This could be more email subscribers, more sales, getting more contacts, etc.
The better idea you have about what you’re looking for the easier it will be to determine if the cost of the event is worth the price and if the results you received make the event a success.
Most trade show booths have at least a branded tablecloth or table runner, flyers, brochures, and business cards. But you can go as deep as your budget allows and also bring branded promotional products or offers prizes and giveaways.
That varies for show to show, but most people will follow the flow of traffic while walking through the event aisles. Your main goal is getting their attention as they’re walking by. Most booths do this by offering something for free whether its promo products or samples or by offering a giveaway for something enticing.
Make sure your event table is inviting and you have some attention getters clearly visible.
What’s Inside?
This guide gives you actionable tasks that you can begin working on to prepare for your upcoming trade shows or events.
- Detailed trade show planning timelines
- Best practices for gathering contact info during the event
- Comprehensive pre-to-post-show tactics for maximum impact
Are You Ready For Your Upcoming Events?
This guide is a great starting point for those looking to start attending trade shows and events. The team at Pixelized Designs is here to help if you need graphic design or printed materials for your event including brochures, flyers, business cards, trade show banners, canopies, and more.